I am an award-winning storyteller who uses technology to connect brands with audiences.
20 years of digital experience managing multi-disciplinary teams.
(WPP, Dentsu Aegis, Playstation, Lego, Honda, BBC)
I use a common ground methodology to deliver purpose-driven solutions.
Book a call to discuss my work further.
“Make digital things, not things digital”
As Creative Innovation Director at 360i/Dentsu Aegis, I led a team in developing and utilising new digital technologies for clients.
I have successfully led multi-disciplinary teams to deliver digital-first solutions from designing Playstation’s first online interface, to a BAFTA nominated digital storytelling app for Agatha Christie, to working in AR, VR and Voice R&D.
My teams have won major European accounts, including work for Sony and Honda. I have successfully headed multi-agency pitch teams within Dentsu, launched a major campaign for the Sony Alpha Camera range, Pan European content for Honda Cars and Bikes and L’Oreal BAFTA sponsorship.
I manage strategic, results-focused campaigns and content that utilise a user-centric approach. I create campaigns that deliver brand purpose for a digital world.
As a digital storyteller, I create IP and stories that find common ground between brands, audiences and content owners. This methodology means stories have deeper purpose and gives audiences reasons to be involved in stories rather than simply watch them.
I have devised, created and delivered content across multiple channels. From working with Tim Kring (Heroes/Touch) who produced The Drake Equation, a cross-platform drama which I devised, to Strung Out a pilot game show hosted by Sue Perkins for the BBC.
I wear many hats, creative director, digital strategy, board adviser.
I have an entrepreneur spirit and have founded, folded and successfully sold creative digital companies.
I understand digital and how it can shape brands, companies and content.
Book a call to discuss my previous work and how I can help build your business.