I am an award-winning storyteller that uses technology to connect brands with audiences.
20 years of digital experience managing multi-discipline teams.
(WPP, Dentsu, Playstation, Lego, Honda)
I use a common ground methodology to deliver purpose driven solutions.
“Make digital things, not things digital”
I have recently headed a team, as Creative Innovation Director, at 360i/Denstu developing and utilising new digital technologies for clients.
I have led multi-discipline teams delivering truly digital solutions from designing Playstation’s first online interface, to a BAFTA nominated digital storytelling app for Agatha Christie, to working in AR, VR and Voice R&D.
Recent teams have won major European accounts, including work for Sony and Honda. I have successfully headed multi-agency pitch teams within Dentsu, launched a major campaign for the Sony Alpha Camera range, Pan European content for Honda Cars and Bikes and L’Oreal BAFTA sponsorship.
I manage strategic and results-focused campaigns and content that utilise a user-centric approach. I create campaigns that deliver brand purpose for a digital world.
As a digital storyteller I create IP and stories that find common ground between brands, audiences and content owners. This methodology, means stories have deeper purpose and gives audiences reasons to be involved in a story not just watch it!
I have devising, created and delivered content across multiple channels. From working with Tim Kring (Heroes/Touch) who produced The Drake Equation, a cross-platform drama which I devised, to Strung Out a pilot game show hosted by Sue Perkins for the BBC.